Nike under fire after paying trans influencer for social media campaign
![](https://www.telegraph.co.uk/content/dam/news/2023/04/06/TELEMMGLPICT000331348313_trans_NvBQzQNjv4BqGDyx2FbzIdj9s5879Zad-yerlpbCngVIBVmWwe_g_8M.jpeg?imwidth=480)
Choice of Dylan Mulvaney – who has yet to physically transition to a woman – criticised as failing to represent 'realistic female bodies'
![](https://www.thesun.co.uk/wp-content/uploads/2023/05/nikewomen-s-newest-zenvy-leggings-818464023.jpg)
Adidas under fire as male model wears their women's Pride 2023 swimsuit in new advert
![](https://www.telegraph.co.uk/content/dam/news/2023/04/07/TELEMMGLPICT000299871399_trans_NvBQzQNjv4Bq-yKXUOr_MwQ_nCnkwkIf1FHmPOpeFd0SyQx9dn7kM_w.jpeg)
Olympian Sharron Davies leads Nike boycott over trans influencer Dylan Mulvaney
![](https://www.thesun.co.uk/wp-content/uploads/2023/05/NINTCHDBPICT000818482068.jpg)
Adidas under fire as male model wears their women's Pride 2023 swimsuit in new advert
![](https://static.foxnews.com/foxnews.com/content/uploads/2023/04/Chatterbox-Mama.png)
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![](https://thenationaldesk.com/resources/media/e412c3a5-46a1-47b9-90be-3ebc53fa5baf-full1x1_GettyImages1431533562.jpg?1680538128501)
Former Olympians call out Nike for partnership with trans activist Dylan Mulvaney
![](https://imagez.tmz.com/image/2d/16by9/2023/04/07/2d41f0dc7c1743b58a3478a8036f0f36_xl.jpg)
Caitlyn Jenner Calls Nike's Dylan Mulvaney Partnership 'An Outrage
Bud Light Backlash: a Timeline of the Controversy
![](https://static.euronews.com/articles/stories/08/30/67/12/451x254_cmsv2_196e1365-c861-5e00-a437-e1ca14fec6ec-8306712.jpg)
Bud Light and Nike face conservative backlash over partnerships with trans influencer Dylan Mulvaney
![](https://nypost.com/wp-content/uploads/sites/2/2023/04/newspress-collage-26466592-1680757945320.jpg?quality=75&strip=all&1680743595)
Dylan Mulvaney, Nike partnership faces online uproar
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Rainbow Washing Women Out of Existence - by Julian Vigo